Many analyzes lose their relevance if they are not based on a strong foundation. The focus of every investigation should therefore be the added value or benefit you create for your customers.
A strong customer value proposition defines your promise to the customer, i.e. which benefit the purchase decision will actually deliver for the customer. Without a clearly defined customer value proposition of your company, we cannot define the differentiated growth drivers.
As a first step we at maix analytics always take a step back to have deeper discussions with customers, stakeholders and employees. Where daily conversations often focuse on price, we talk about a broader basis for added value and potential areas for improvement. Our analyzes focus on the values and benefits that you can give to your customers.
Some of the topics included in a clearly defined Customer Value Proposition are listed below:
- What is the core of your company’s performance?
- What makes your company unique?
- Why do customers choose to buy your company’s products? What do they miss out on, if they choose the competition?
- What are the associated costs for the customers?
- What are the main areas of improvement in the eyes of your customers?
In order to fully understand the value-adding parameters, we carry out in-depth interviews, focus groups and workshops. This ensures that both the ideal and differentiating customer perception as well as the underlying drivers are described.