Most companies collect and record large quantities of data, but don’t take their full advantage to create profitable growth. maix analytics helps ambitious companies to secure relevance, precision and direction when it comes to data and analysis. This enables them to make the right decisions and fully exploit their resources.

maix analytics is a specialitst in strategy, data mining, statistics, and anthropology. Our approach is based on a clearly defined set of values that have been consolidated through many years of research work with ambitious clients.

Our approach

To be relevant, an analysis must start with the deeper-rooted creation of value. That is why we always start with what creates value for your customers and employees, as well as why your company is perceived as unique: What exactly do customers not get, if they choose your competitor?

Potential estimate and maximization
We map the potential for markets, employees, and customer segments. As a result, decisions and prioritization in investments and actions can be based on facts, right down on 1-1 level.

Exploitation and accessibility of data
In most companies, data exists in large quantities. But usually the data is not linked or grouped to provide any sense. Our flexible dashboard application ensures that results are easy to access across complex hierarchies.

Financial documentation and validation
Financial validation and link to the business case are critical criteria for success. Our goal is to be seen as a trusted business partner. Our customers’ problems are our challenge. All deliveries are important, and ultimately, maix analytics must deliver actionable conclusions and recommendations that improve the business.

Our history

maix analytics is a division of MAIX Market Research & Consulting GmbH.

MAIX Market Research & Consulting GmbH, located in Aachen, offers a large variety of services in market research and consulting. The two managing partners Dr. Gunter Härdtl and Dr. Ralf Zacharias founded the agency in 1995 after their successful graduation as a spin-off of the chair in business policy and marketing.

Based on our excellent knowledge of competition, market and customers we develop strategies and implement them in line with the market. Numerous clients from industrial and commercial backgrounds have been trusting us for years.

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