{"id":4181,"date":"2018-08-14T10:28:10","date_gmt":"2018-08-14T08:28:10","guid":{"rendered":"http:\/\/www.maix-analytics.de\/?page_id=4181"},"modified":"2018-08-27T13:23:56","modified_gmt":"2018-08-27T11:23:56","slug":"market-potential","status":"publish","type":"page","link":"https:\/\/www.maix-analytics.de\/en\/what-we-do\/market-analyses-and-strategies\/market-potential\/","title":{"rendered":"Market potential"},"content":{"rendered":"<h2>Complex market structures and tough competition make well informed decision processes a necessity. We help you to make the right decisions by combining current knowledge and market analysis.<\/h2>\n<p>In the example below, a B2B IT provider approached us. He needed help prioritizing his scarce resources.<\/p>\n<p><strong>Case study<\/strong><\/p>\n<p>Our client was looking for organic growth of its existing customer base, which consisted of many different customer types.<\/p>\n<p>While the goal was clear, the pathway was not. Our job was to analyze the market, identify priorities, and point out the key areas for improvement.<\/p>\n<p>The various groups of suppliers and end users had a wide range of needs &#8211; combinations of hardware, service and consultancy jobs.<\/p>\n<p><strong>Data-driven decision making<\/strong><\/p>\n<p>Our approach is to examine the full market potential of our client. By finding and \/ or generating all the relevant data and combining them, we get an overview of the factors:<\/p>\n<ul>\n<li><strong>Penetration rate:<\/strong> How well are we represented within each segment?<\/li>\n<li><strong>Share of Wallet:<\/strong> How much of their budget do customers spend with us?<\/li>\n<\/ul>\n<p>If both of the above metrics \u200b\u200bwere raised to realistic limits, what would be the potential of each segment<\/p>\n<p>Our findings secure decisions that can focus resources of employees and services\/products on the right priorities. Make the most of your market potential!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Complex market structures and tough competition make well informed decision processes a necessity. We help you to make the right decisions by combining current knowledge and market analysis. In the example below, a B2B IT provider approached us. He needed help prioritizing his scarce resources. Case study Our client was looking for organic growth of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4166,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4181","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/pages\/4181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/comments?post=4181"}],"version-history":[{"count":6,"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/pages\/4181\/revisions"}],"predecessor-version":[{"id":4342,"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/pages\/4181\/revisions\/4342"}],"up":[{"embeddable":true,"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/pages\/4166"}],"wp:attachment":[{"href":"https:\/\/www.maix-analytics.de\/en\/wp-json\/wp\/v2\/media?parent=4181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}